Heritage Ambassadors are reimagined legendary icons with exaggerated personas who share bite-sized tidbits about Singapore through Heritage Trails on National Heritage Board’s social platforms. Taking a lighthearted stance, the posts feature an unusually ripped Sang Nila Utama from a primary school textbook illustrated by Joseph Tey, and Badang from a 1950s-60s book cover of Si Badang.
Given the highly positive reception, National Heritage Board wanted to expand on the Heritage Ambassadors series to reach new heights. We were tasked to re-illustrate these characters and introduce two new personas – Radin Mas Ayu and Master Kusu – in a style reminiscent of vintage books.