Huayi Chinese Festival of Arts is an annual festival held during Chinese New Year at Esplanade – Theatres on the Bay, Singapore’s national performing arts centre. The works curated range across a wide spectrum, from the traditional to the contemporary, the mainstream to the cutting-edge.

Interpreting the theme – arts is of sustenance; arts can nourish your soul – we chose to bring in aspects of our collective experience of the pandemic, endeavouring to deliver the programmes to the audience at home or have them da bao (take away) it. The key visual is rich in symbolism and cultural significance, in particular all things related to the Year of the Metal Ox.

We designed the key visual to be adaptable to portrait, landscape and other formats, with elements that could be taken apart and used separately. The artwork was subsequently adapted in-house across on-site collateral, print and digital media.