Guinness

Lovely Day For A Guinness

    Art direction, Event, Illustration, Merchandise

We reimagined the classic Guinness motto “Lovely Day For A Guinness” with a twist, with ideas that combine the iconic stout’s Irish heritage with Singapore’s vibrant culture. These exclusive merchandise were available for redemption at the St. Patrick’s Day events.

T-shirt – A fun day out for the Guinness pint and Gilroy animals, with the local otter and durian characters leading the way.

Tote bag – A pint of Guinness toasts a kaya (coconut jam) toast, while a Javan Myna watches on at a local coffee shop.

Beach shorts – A repeat pattern inspired by Peranakan tiles and motifs, featuring the Guinness toucan, pint glasses and beer bottles.

Unused design

Agency
Fabrik Asia

Art Direction
Sebastian J Nguyen