2023  •  Ministry of Culture, Community and Youth

United By Rice

    Campaign, Illustration, Style frames

United by Rice is a social campaign documenting heartfelt stories about rice, what it means to Singapore, and how it brings Singaporeans together. We worked closely with the creative team to propose the direction of the storyboard and provided style frames for the launch animations and featured stories. The campaign videos collectively received over 160,000 views within a year on their social channels.

Woo Wai Leong

The first ever winner of MasterChef Asia chews over how food and the way it has evolved has strengthened his sense of belonging to Singapore.

Raghupati Das

The co-founder of soup kitchen Krsna’s Free Meals shares how food brings Singaporeans together and fosters a more caring society.


The hip-hop rapper reveals the secrets behind his inspiring positivity and individuality.

Agency & animation
Dentsu Creative

Art director
Cherlin Chan