2017  •  Volkswagen

Volkswagen Christmas

    Campaign, Illustration

For Volkswagen’s social media holiday campaign, we crafted a 360° panoramic illustration in the style of “Where’s Wally.” The intricate scene spotlights Volkswagen’s showroom and signature car models — the Beetle, Kombi Van, Polo, Golf, Passat, Tiguan, and Sharan. Paying homage to their heritage, the illustration is peppered with German cultural motifs, along with some of our favourite pop culture references and an abundance of Christmas elements for an engaging challenge.

Drag to scroll through the panoramic scene and spot the following:

  • 10 santas
  • 8 reindeers
  • Rudolf (with the red nose)
  • 12 snowmen
  • 4 elves
  • 11 cats
  • ‘Naughty or Nice’ list
  • Fake snowman
  • Wally
  • Hansel & Gretel
  • Christmas pyramid
  • German goalkeeper
  • Couple kissing under mistletoe
  • The Nutcracker
  • Hot chocolate tub
  • Stolen turkey
  • Traffic cones
  • Crossing zebra
  • Members of The Beatles
  • Norwegian Wood
  • Tavern scene from Inglorious Basterds
  • Lester Nygaard from Fargo
  • The Grinch

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