We designed the first Mid-Autumn Festival campaign packaging for bakery and cafe Kwaasong. The large round box features a whimsical garden scene with the iconic croissant character gazing into the night sky, complete with a die-cut moon gate and a gold foil logo.
2024 • Kwaasong
Mid-Autumn Festival 2024
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Campaign, Illustration, Packaging
The side of the box incorporates Chinese-inspired geometric croissant motifs, juxtaposing traditional and modern aesthetics.
Our design also includes a customisable note within the box for a personalised experience.
