2022/2023  •  American Express

Shop Small

    Event, Illustration, Merchandise

Every year American Express launches a campaign to encourage its customer base to Shop Small by supporting local. We worked with the client to identify a list of small businesses that are commonly found in neighbourhoods and illustrated a vibrant scene that encapsulates the spirit of a thriving community.

The artwork was produced on cotton tote bags for guests attending the Shop Small events held in August and September 2022. 

For the 2023 edition of Shop Small, the client commissioned us to illustrate an artwork for the pop-up market event held for a week at Suntec City. We also got the opportunity to art direct and collaborate with hearing-impaired artist Isaac Liang on a new design showcasing six examples of small businesses for exclusive campaign merchandise such as tote bags, notebooks, product packaging and bamboo plates.

Images courtesy of American Express

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