The Straits Times

Feed Your Curiosity

    Illustration, Key visual

The Straits Times is refreshing its mobile app to better appeal to young people, in particular Gen Z. We worked with the client and creative team to create 10 brand illustrations for the “Feed Your Curiosity” campaign, each linked to a category such as “Health”, “People” and “Food”, based on the top content interest indicated by readers. The ads were rolled out on various print and digital platforms.

Agency
VCCP

Art Direction
Drishti Khemani

Animation
VCCP